Fairwave Specialty Coffee Collective is a group of brands across the US and over the years has hired us to document their various rebrands and spend time on the farms that supply them. Coffee has so many phases of production before it becomes a delicious drink so we worked to illustrate that, the process all the way from seed to cup.
Starting in Brazil we directed and shot lots of gorgeous b-roll of the farming operations to pair with US based roasting and various cafes that serve Fairwave sourced coffee. Paired with lots of product and lifestyle moments we were able to show how deep and meaningful something seemingly simple is.
