BONEHEAD

SO WHEN WE HEARD THERE WAS A FISHING AND HUNTING OUTDOOR BRAND WANTING OUR HELP WE GOT REALLY EXCITED. WE'RE SUPER PASSIONATE ABOUT THE OUTDOORS AND ARE VERY INVOLVED IN THE CULTURE OF HUNTING AND FISHING. FROM DEER HUNTING TO CATFISHING TO FLY FISHING WE DO IT ALL AND THINK WE HAVE SOME INSIGHT ON WHAT A BRAND COULD ASPIRE TO. FIRST WE'RE BRINGING SIMMS AS A GREAT EXAMPLE OF A MONTANA BASED COMPANY CREATING FANTASTIC GOODS THAT FISHING ENTHUSIASTS LOVE TO USE AND WEAR. 

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BONEFISH ARE SPOOKY FLATS FISH FOUND IN TROPICAL AREAS THAT RIP OFF INSANE AMOUNTS OF LINE IN A DEAD SPRINT WHEN CAUGHT. THEY'VE TURNED INTO THE "THING" THAT MANY PEOPLE CHASE. WE THOUGHT SHOWING A BIT OF THE VISUAL CULTURE SURROUNDING THAT FISH WOULD BE OF USE AS WE HEARD YOU WERE THINKING OF GOING AFTER THE FISHING MARKET A BIT HARDER. THE CROSSOVER IN THIS TYPE OF FLY FISHING IS REALLY COOL, FULL OF SKATERS, SURFERS AND SO ON AND THERE'S A SUPRISING AMOUNT OF WOMEN JOINING IN ON THE FUN!

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NECK GAITERS ARE ESSENTIAL FOR LONG DAYS ON THE WATER, ESPECIALLY ON THE COAST WHERE YOU CAN'T ESCAPE THE SUN. THESE ARE DONE SUPER WELL BUT THERE'S TONS OF ROOM FOR HAVING FUN WITH THE DRAWINGS AND DESIGNS. I WEAR ONE WHEN I HUNT AS WELL AS FISH AND WILL NEVER GO BACK TO NOT HAVING ONE. 

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THE OTHER ELEMENT OF BONEHEAD OUTDOORS IS OBVIOUSLY HUNTING AND THAT SPACE IS SUPER EXCITING RIGHT NOW. FROM FIRST LIGHT GEAR TO KUIU CAMO TO THE GREAT STORY TELLING AT MEAT EATER (PODCAST, VIDEO, COOKBOOK, BLOG) TO THE GREAT MARKETING FROM SITKA AND MATTHEWS OUTDOOR GEAR HAS UPPED ITS GAME. THE INFLUX OF NEW CULTURES IN MONTANA AND COLORADO HAS REALLY BREATHED NEW LIFE INTO HUNTING CULTURE. PEOPLE WHO IN THE PAST SPENT ALL THEIR TIME IN NEW YORK, CHICAGO OR LA NOW LIVE IN THE WEST AND GO HUNTING TO HARVEST SUSTAINABLE MEAT. THE WAY THAT HUNTING IS TALKED ABOUT IS CHANGING AND IT'D BE SO FUN TO BE ON THIS WAVE TOGETHER. 

HUNTING STORIES USED TO BE THE THINGS SHARED BETWEEN BUDDIES HANGING OUT IN THE GARAGE TOGETHER BUT NOW WITH SOCIAL MEDIA THE STORIES AROUND WHY PEOPLE HUNT HAS TAKEN THE FRONT STAGE. THE ETHICS BEHIND HUNTING HAS BEEN CLOUDED BY HUNTERS NOT GETTING THE MESSAGE OUT AND THE MAINSTREAM MEDIA DRAGGING THE LONG HELD TRADITIONS THROUGH THE MUD BECAUSE OF A FEW TROPHY HUNTERS. CREATING SOME MEDIA AROUND IOWANS WHO HUNT DEER FOR EXAMPLE AND WHAT THEY DO YEAR ROUND TO BE SUCCESSFUL WOULD BE A GREAT START FOR BONEHEAD. I'VE ACTUALLY STARTED TO CONTACT A FEW HUNTERS WITH SOME IDEAS IN MIND SO THE GROUNDWORK IS THERE TO GET STARTED TOMORROW!

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